HCD MADE
Simple
Who We Are
Design Ahead is ran by Jake Fernandes - a Lead HCD Professional with vast experience working with startups to multibillion-dollar corporations. In under 5 years, Jake was able to progress rapidly from a Graduate to a Lead Designer role.
Our products are created using Jake’s experiences navigating professional HCD environments. His pathway demonstrates that you don’t need 20 years experience to reach the upper echelons of the industry. Developing a core ethos centred around simplicity and adaptability can lead to incredible results in a fraction of the time.
The Design Ahead Method
At Design Ahead, we cut the BS and get straight to the action. Too many resources spend far too long teaching you methodologies and techniques that end up overcomplicating everything.
There is no doubt HCD can be a very complex discipline - BUT - it’s far more valuable to make complex things simple.
Jake Fernandes, Founder